TUE+DAM – Brand Overview & Key Talking Points

ABOUT TUE+DAM

TUE+DAM offers hair and body care essentials inspired by Nordic nature. Crafted with an emphasis on certified, safe ingredients and Scandinavian minimalism, our products create a fresh, understated experience for everyday rituals. Trusted by leading hotels and premium retailers, TUE+DAM brings thoughtful simplicity to modern life.

THE BRAND NARRATIVE

Our thinking is shaped by five quiet principles. This quiet framework guides what we create, how we simplify, and where we’re headed:

  1. Nordic by Nature — We stay close to the landscape that shaped us.

  2. Common Senses — We trust what feels right and works for everyone.

  3. Form Follows Function — We design for use, not display.

  4. To the Best of Our Knowledge — We refine, we question, we improve.

  5. Intentionally Left Blank — We value the space to pause, think, and begin again.

OUR PRODUCTS

Clean, functional formulations scented with subtle notes of rosemary and mint. Certified, allergy-tested, vegan, and cruelty-free. Bottled in recycled PET with EcoPure for biodegradability.

  • Shampoo – Mild, certified formula for all hair types

  • Conditioner – Lightweight care, softens without heaviness

  • Body Wash – Gentle cleanse for sensitive skin

  • Hand Wash – pH-balanced, clean and functional

  • Hand + Body Lotion – Nourishes without residue

  • Face Cream – Deep hydration, inspired by Nordic resilience

  • Lip Balm – Softens and protects in cold climates

  • Bath Salt – Mineral-rich soak for body and balance

  • Pillow Mist – For sleep rituals, light and calming

  • Reed Diffuser – Flame-free scent for calm interiors

  • Scented Candle – Clean-burning, designed for quiet atmosphere

  • Amenity Kits – Discreet guest essentials for daily care

WHO WE ARE FOR

  • High-end hotels, resorts, and wellness destinations.

  • Interior-led retail concepts and design-driven stores.

  • Individuals who value simplicity, quality, and considered care.

TUE+DAM IN ONE LINE

TUE+DAM is a Scandinavian hair and body care brand made for quiet, everyday rituals 
— trusted by leading hotels and crafted with certified, minimalist formulations.